Creative Director · Art Director · Concept Creator
VINCENZO AKA VINCENT VAN DER BYL
A decade of real world advertising.
Ideas that sell. Work that moves.
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About Creative
BUILT FROM THE REAL WORLD.
I had a growing fear building inside me as I approached the middle of last year. The tools I was learning were fundamentally making my job irrelevant as an Art Director.
So I used every leave day I had and took every Monday off for the rest of the year, at my own cost, to learn everything there was to know about AI and automation. I went deep enough to start teaching those around me, including Creative Directors.
That led me to build Ammirella, a group company run by six Agentic Agents with a full C-Suite, trained across design, trading, and execution. In eight months the team produced validated trading bots, interactive visualisers, 30 business SaaS products, 30 personal SaaS products, 7 life apps, and its own payment system, all on brand, all built to replace what we would otherwise pay for. The mandate is simple: if we can build it, we don't pay for it.
This is what I bring:
Real experience, real outcomes, and a genuine love for making cool sh*t! That makes people do stuff. I am deeply passionate about this space and genuinely scared of what I am building every single day because I refuse to be clueless when the robots take over.
SELECTEDWORK
Career Highlights 2021 — 2025
Film / TVCGrid Worldwide JHB
THAT WORLD
KUP FEELING
Off the BetKing "That Feeling" platform, we launched a World Cup campaign that captured the raw emotion of the game and took it to global audiences.
View on Behance →
TVC / RetailOgilvy Cape Town
WIN A
BAKKIE TVC
Using the hype of an annual event to build excitement around a bakkie giveaway for OK Group across South Africa and Swaziland.
View on Behance →
Purpose / OOHGrid Cape Town
CHECK THEM
OUT
A campaign that used fruit and stickers to highlight breast cancer awareness. While customers checked out their produce, they were reminded to check themselves.
View on Behance →
Brand IdentityGrid Cape Town
BLOOD SWEAT
AND TEARS
A rebrand and relaunch of the Loeries Awards. Loeries Silver winner. Collateral that showed how hard work and craft pays off.
View on Behance →
CampaignGrid Cape Town
TALENT IS HOW
WE DO BOTH
Showcasing how RMB Private Wealth seamlessly integrates two key business elements to drive exceptional client outcomes.
View on Behance →
Brand SystemM+C Saatchi Abel JHB
STANDARD BANK
ARTS
Rebrand and redesign of the Standard Bank arts portfolio. Three major events launched: National Arts Festival, SB ArtsLAB and Joy of Jazz.
View on Behance →
Digital / RetailGrid Worldwide
DSTV FESTIVE
CAMPAIGN
Ad of the month winner. Retail heavy comms driving awareness of new DStv products and pushing signups across the festive season.
View on Behance →WORKHISTORY
2016 — 2026-
Independent Creative
AI Consultant / Systems Builder / Vibe Coder / Creative Director
Johannesburg2026Clients: Armada, Lacey IT, Discernment Holdings and Elan Rouche. Built bespoke operational systems enabling companies to run lean with short staff and low capacity. Consulting and training in AI tools, workflows and execution strategies to drive output at scale.
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AMMIRELLA GROUP
Founder / Creative Director
Johannesburg2026Founded and run a group of six software companies. Own the design language, engineering standard and governance model applied identically across every company in the group.
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M+C Saatchi Abel
Concept Creative
Johannesburg2025Joined the Standard Bank Arts portfolio, reshaped the visual direction within six months and delivered a complete design system across three flagship events including Joy of Jazz.
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Grid Worldwide
Concept Creative / Art Director
Cape Town + Johannesburg2022 — 2025One of the first creatives in the Cape Town office. Worked across JHB and CPT on RMB, FNB, Absa, BetKing, Loeries and MultiChoice Group. Helped shape agency culture through creative excellence committees.
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Ogilvy SA
Graduate Art Director
Johannesburg2021 — 2022Graduate Art Director on Castle, Carling Black Label, Audi, PEP and OK Group. Contributed to brainstorming and campaign rollouts while absorbing everything possible from world class creative leadership.
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UJFM 95.4
Brand Manager / Content Creator
Johannesburg2020Redesigned and developed the UJFM brand language across all digital touchpoints. During the COVID lockdown, created online content to keep the brand active and engaged when the station could not air.
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The Bowery JHB
Brand Manager / Food Photographer
Johannesburg2016 — 2018Brand manager and food photographer under a mentor from advertising. Menu design, logo design, food photography, client service and event space design. Later managed the Tuckshop branch inside Ogilvy JHB.
Available for opportunities
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More Work
